Street Fight Daily: Lyft Seeks a Buyer Without Success, Google Expands Local Business Cards
A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… Lyft is Said to Be Seeking a Buyer, Without Success… Google Local Business Cards or Posts About to Roll Out to Thousands of SMBs… How the Wall Street Journal Plans to Reach 3 Million Subscribers…
What It Takes for Legacy Media Companies to Innovate and Thrive
As the media industry spins further away from the long-established familiarity of print models, its companies — large and small, old and new, hyperlocal and international — are hurrying to implement a plan for sustainability. Three organizations with creative solutions spoke on a panel at Street Fight’s LOCALCON in London last week about their strategies.
Patch and Profitability
Deep-ish into a story about AOL’s growth this week. The Wall Street Journal tucked this tasty nugget of information: AOL is spending about $160 million a year on Patch, which equates to about $150,000 to run each individual Patch site annually, according to an analyst’s estimate.
It begs the obvious question of whether AOL will–or even can–make a profit from this enterprise…