in-store media platforms

5 In-Store Digital Retail Media Platforms

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Is it retail media? Contextual advertising? Digital out-of-home? The latest crop of in-store digital retail media platforms are all of the above — and more.

Volta Catalina EV Charger

Catalina, Volta Partnership Propels DOOH at EV Charging Stations

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With gas prices rising, electric vehicle sales are at an all-time high, and hundreds of thousands of public and shared chargers are being installed in prime locations to meet changing fuel demands. For savvy digital marketers and agencies, the changes are creating a new opportunity to reach captive audiences at the pump.

LBMA Podcast: UberMedia, JC Penney, L’Oreal, and Localz

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This Week in Location Based Marketing is a weekly video podcast from the Location Based Marketing Association with Asif Khan and Aubriana Lopez. On the show: Pokemon Go, Yahoo! Japan + AdMax, Peerless-AV + Volta, NEC’s Neoface, SenionLab, PlaceIQ + Oracle, and IKEA Canada.