Victor Wong | Street Fight

News & Analysis

Thunder CEO Sees Both Media and Creative Strategy Changing in 2018

November 30, 2017November 30, 2017 by April Nowicki

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Rather than applying marketing information based on devices, marketers will increasingly be able to target actual people, Wong told Street Fight in an interview. Knowledge about customers is more precise, and that’s going to change both the media and the creative strategy.

News & Analysis

3 Trends Marketers Need to Know About Location-based Advertising

April 23, 2015May 8, 2015 by Steven Jacobs

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Location-based advertising has exploded in recent years as brick-and-mortar brands shift digital and traditional budgets to mobile. The result has fueled the growth of one of the quickest moving sectors in an already chaotic ad tech industry…

News & Analysis

PaperG CEO on the Mobile Opportunity for Small Publishers

November 26, 2012November 26, 2012 by Steven Jacobs

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For hyperlocal publishers, mobile may or may not be an imminent priority today — but it’s critical that they have a plan for tomorrow. Street Fight caught up with Victor Wong, CEO of local ad tech platform PaperG and former co-chairman of the IAB local committee, to discuss how local publishers can best tackle mobile in 2013…

News & Analysis

PaperG Survey Highlights Rising Importance of Mobile

October 16, 2012October 16, 2012 by Isa Jones

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A new survey released by local advertising technology company PaperG highlights the clear, continuing indication that mobile advertising is becoming increasingly important to media buyers. In the survey of 512 ad sales executives, 94% said their prospective clients are interested in mobile advertising. Meanwhile, 90% were optimistic about the prospects of mobile display ads…