Location Weekly: Verve, AppLift, and PubNative Join Forces as Verve Group

In this episode of Location Weekly, the Location-Based Marketing Association hosts Tanner Gatlin, the senior live content creator of NFL Media.

The team also covers Spotify and Chiquita Bananas teaming for prizes and playlists, PubNative and Applift joining with Verve to form Verve Group, and Coors Light’s #CouldUseABeer campaign.