How 5 Brands Use Geo-Targeting to Fuel In-Store Sales

By serving mobile ads based on users’ geographic locations, brands can avoid these types of blunders and hone in on the type of hyper-specific messaging that boosts engagement and click-through rates.

Urban Outfitters Increases Conversions With Contextualized In-App Messaging

Urban Outfitters has long used its brand-owned app to deliver messages to customers in the hope of driving conversions. What PlaceIQ and Appboy were able to do was heighten the value being delivered by in-app messaging, using a combination of location and customer activity data.

Street Fight Daily: Google Gets Mobile Support from Facebook, Apple Maps Adds Foursquare Data

A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… Google Gets Surprise Ally in Mobile-App Search Push: Facebook (Wall Street Journal)… Foursquare Joins Apple Maps Data Sources as Company Builds Out Ecosystem (Search Engine Land)… Uber Is Creating a Ride-Sharing Mesh Network with Its New ‘Destinations’ Feature (The Next Web)…