Urban Outfitters | Street Fight

News & Analysis

How 5 Brands Use Geo-Targeting to Fuel In-Store Sales

August 15, 2017August 15, 2017 by Stephanie Miles

By serving mobile ads based on users’ geographic locations, brands can avoid these types of blunders and hone in on the type of hyper-specific messaging that boosts engagement and click-through rates.

News & Analysis

Urban Outfitters Increases Conversions With Contextualized In-App Messaging

February 22, 2017February 22, 2017 by Stephanie Miles

Urban Outfitters has long used its brand-owned app to deliver messages to customers in the hope of driving conversions. What PlaceIQ and Appboy were able to do was heighten the value being delivered by in-app messaging, using a combination of location and customer activity data.

News & Analysis

Street Fight Daily: Google Gets Mobile Support from Facebook, Apple Maps Adds Foursquare Data

November 17, 2015November 17, 2015 by The Editors

A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… Google Gets Surprise Ally in Mobile-App Search Push: Facebook (Wall Street Journal)… Foursquare Joins Apple Maps Data Sources as Company Builds Out Ecosystem (Search Engine Land)… Uber Is Creating a Ride-Sharing Mesh Network with Its New ‘Destinations’ Feature (The Next Web)…