News & Analysis

Survey: Social Advertisers Missing Critical Components in Data Ownership

by Stephanie Miles Share this  
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Unified’s report found significant confusion on the topic of social advertising data ownership, with most marketers not knowing what happens to their data if they switch agencies or whether there is a way to independently verify the information in their wrap-up reports.

News & Analysis

Street Fight Daily: Amazon Slays Brands, Marketers Lose Track of Social Campaign Data

by Joseph Zappa Share this  
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A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… Amazon Ruthlessly Undercuts Brands With Its Low, Private Label Prices… Survey: Social Advertisers Missing Critical Components in Data Ownership… Ad Tech Execs and App Marketers Doubt Apple Can Sell Ads Without Data Collection…

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