Street Fight Daily: 09.30.11

A roundup of today’s big stories in hyperlocal media, technology, advertising and startups...

AOL appears to be preparing us for some kind of neighborhood-based social network built around MapQuest. It has registered a bunch of domains this year that all point to a page that says something called “mqVibe” is coming soon. (ReadWriteWeb)…

Facebook Deals official last day was Sunday, but sources say the company‚Äôs withdrawal is not a bad omen for the industry. All of the companies in the space, including newbie Google, are rapidly creating mobile solutions that will recognize when people are close to a deal and allow them to redeem it immediately. (AllThingsD)…

Case Study: Hotel Uses Deals to Fill Rooms Without Diluting the Brand

Laura McIver knows her demographic. As the general manager at the Canary Hotel in Santa Barbara, California, McIver targets an upscale clientele by advertising in strategic publications and by offering exclusive deals online. She’s also found success in her partnership with SocialStay, a mobile application that lets users check-in and connect with fellow guests at select hotels…