Case Study: Using Business Texting to Reach Millennial Homebuyers

The value in business text messaging is for brands to be able to communicate with customers how they want to be communicated with. At Environmental Pest Service, director of marketing Mandi Harris has started using business text messaging as a way to increase customer engagement and improve the effectiveness of Google AdWords.

5 Text Messaging Platforms for Businesses

Millennials don’t want to call businesses for answers to basic questions like store hours or product availability. That’s part of the reason why click-to-call platforms have taken off in recent years. Here are five vendors with click-to-call platforms for businesses.