Stop the Texting Madness! Jack Philbin on How to Not Get Blocked by Consumers
Jack Philbin is CEO at Vibes, a texting message platform many MULO (multi-location) brands use. We talked to him about how consumers view text messages and how to craft the right ones. Philbin stresses: “The most important thing marketers can do right now, especially as we enter the holidays, is to prioritize quality over quantity […]
The Rise of Text Messages as a Political Ad Medium
The 2016 election will be remembered for many things, but for marketers it will be the emergence of text messages as a medium. Text messaging has become an essential tool in running a political campaign and every candidate now uses SMS/MMS to get the word out.