Tesla | Street Fight

At Tesla, a Peek Into Retail On-Demand

Steven Jacobs

At Tesla, a Peek Into Retail On-Demand

The company has developed a retail and marketing strategy aimed at getting people into one of its three fully electric models regardless of whether they can afford, or even are interested in buying, a luxury car. The model draws on some of the work of the legendary Apple’s Ron Johnsonas well as the emerging phenomenon of on-demand technologies such as Uber….

The Commerce Graph: Some Thoughts on the Future of Physical Exchange

Steven Jacobs

The Commerce Graph: Some Thoughts on the Future of Physical Exchange

The “Commerce Graph” is a new framework we have developed to think about the future of physical exchange. The model offers an alternative to the dominant narrative about the commerce landscape that frames digital networks as an adversary of physical exchange — a force that will inevitably drive us to buy and sell nearly everything virtually…