Street Fight Daily: Here Helps Baidu Expand Mapping Service, Retailers Use Tech for Personalization

A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… Here Partners with Baidu to Expand Its Mapping Service to Europe and Beyond… How Retailers Use Personalization — If They Do At All… Facebook Measurement: The Walled Garden is Cracking a Window…

Surefire Social Rebrands, Acquires Franchise Marketing Firm in Hyperlocal Push

Surefire Social has announced this morning that it is rebranding as Surefire Local, as it looks to more strongly emphasize its hyperlocal focus. The new name is just one of many changes at the company, which recently purchased the local marketing automation vendor Promio.