Case Study: Bakery Relies on Hyperlocal Press, Yelp for New Customers

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When Donna Lawson first opened the doors at Stuffed Cakes, she ran a series of daily deal promotions through CBS Local and Urban Dealight to spread the word about her Seattle-based bakery. Now two years later, Lawson relies primarily on press mentions on hyperlocal sites like the West Seattle Blog, as well as positive reviews on Yelp, to get new customers coming through the door…