Influencer Marketing Moves into the Mainstream

Influencer marketing is working its way into the toolboxes of major corporations, and I’m not just talking about Democratic presidential candidate Mike Bloomberg’s meme squad. Household brands including McDonald’s, Walmart, and Anheuser-Busch have turned to Linqia to test the practice.

Garnering Love, Not Likes: Advertising on Instagram

One of the most noteworthy benefits of today’s digital advertising landscape is the variety that comes with testing and choosing which social media platforms resonate most with your brand. If you have decided Instagram is the clear winner for social advertising, keep the many pros and cons of the mobile-friendly platform in mind. This column tackles Instagram’s demographics, measurement essentials, and global thinking.