How Many Storefronts Do You Need? MULO Logic
The mattress company Purple became a huge success on Shopify when it first launched. It then expanded into retail locations. Last year, the company took a close look at its brick-and-mortar retail storefronts and saw that a third of its physical stores were struggling. Like many brick-and-mortar MULO (multi-location) businesses, expanding from online sales to retail […]
Street Fight Daily: Google Expands Local Delivery, Hiring in Hyperlocal
A roundup of today’s big stories in hyperlocal content, commerce, and technology.… Google Starts Testing Google Shopping Express In SF, With Free Delivery From Target, Walgreens, Staples And More (TechCrunch)… Apple Hiring ‘Ground Truth’ Managers To Improve Maps (Search Engine Land)… Did Poor Collaboration Lead To The Termination Of NYU’s Blog With The New York Times? (NYU Local)…