Openings and New Hires at Niche Media, Balihoo, and YP

Every two weeks, Kelly Benish — who knows practically everyone in hyperlocal — covers some of the latest job changes taking place in this dynamic industry. In this week’s edition, new jobs and hires at Yext, SnapRetail, PlaceIQ, eBay, Hearst, and more…

8 Strategies for Selling to Local Merchants as an Early Stage Hyperlocal

Selling to local merchants is a challenge in a post-Groupon world, where many small business owners have grown skeptical of the long-term value that digital marketing solutions can provide. Early stage hyperlocals without established track records have additional hurdles to overcome, as they struggle to prove themselves in a crowded marketplace. All these obstacles are forcing hyperlocal vendors to get creative with the way they target local merchants…