Using Smartwatches to Join Marketing’s Vanguard

Spending on wearables is predicted to hit $52 billion this year, according to forecasts from the research firm Gartner, and spending on smartwatches specifically is expected to increase by 24%. Smartwatches represent the merging of physical and virtual worlds, and they provide marketers with a direct line for reaching consumers.

Here are five examples of how tech-savvy brands can put smartwatches to work and develop better strategies to take full advantage of the new opportunities that exist for reaching consumers through these wearable devices.

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