With distractions around every corner, savvy retailers and brands are using location-based apps to put limited-time offers in the hands of consumers who just happen to be nearby. Here are five examples of proximity-based deal-finding apps available to consumers right now.
Beacons emerged two years ago but only seemed to come into their own in 2015. Despite hurdles to overcome in terms of consumer acceptance, marketers don’t lack impressive numbers for engagement and store visitation, particularly when combined with more commonplace techniques such as geofencing and targeted mobile ads. We asked our friends at GeoMarketing to look back at 10 campaigns that pioneered in the space in the past year.