Semcasting Offers Proof of Performance with New Attribution Platform

Walled gardens have traditionally prevented marketers from using attribution for audience verification, similar to viewability or fraud detection, but a new platform from the data-as-a-service company Semcasting is changing that.

Street Fight Daily: Semcasting Debuts Attribution Solution, Mobile Coupons An Opportunity for Holidays

TODAY IN LOCAL & DIGITAL MARKETING AND MEDIA… Semcasting Offers Proof of Performance with New Attribution Platform… Data Still Makes Ads Irrelevant, Consumers Say… How Walmart Is Using First-Party Data to Stand Out in Ad-Supported Video…