Mobiquity Brings Beacons to the Movies — And Consumer Data to Hollywood

Mobiquity will be installing beacons in 300 of the theater complexes with which Screenvision is partnered. The beacons are intended to help further engage consumers with the brands that are serving up pre-roll ads on the silver screen.

LBMA Podcast: Next-Gen QR Codes, O2 Acquires Weve

On the show: Girl detection billboards; KFC’s tray tapper; Project Lynx; CHOZ app; drink-activated coasters against domestic abuse; Apple buys Coherent Navigation; Humagrams power Ticketmaster Canada…

Street Fight Daily: Uber Eyes $50B Valuation, Google’s Mobile Search Strategy

A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… Uber Fund-Raising Points to $50 Billion Valuation (New York Times)… Google’s Mobile Search Strategy: Bake In and Take Out (Recode)… Yelp Sale Rumor Reminds Us that Social is Terrible as a Business Even If It Did Change the Web (VentureBeat)…