Responsible location intelligence involves practices like “stop data,” to measure users’ location dwell times, and the scale Foursquare achieves in its network of app publishers. Placed is one of the first location data players and a leader in attribution since 2011.
Now that the two companies have come together via acquisition, how does that position Foursquare for interstellar domination of the location intelligence market? It’s about greater capability and scale, say Foursquare’s Josh Cohen and David Shim, our guests on the latest episode of Heard on the Street.
If not to scale up quickly and earn unicorn status, what should startups be aiming to achieve? In essence, the answer is sustainable growth, and in recent years we have seen founders look to corporate partnerships as a viable way of achieving this. Corporate-startup partnerships are collaborations where an established company enters into a mutually beneficial relationship with an agile startup.