Four Local Marketing Strategies to Boost Same-Store Sales

Company success often rises and falls on the ability to deliver same-store sales increases, so multi-unit brands spend a lot of energy managing around this core metric. But it’s difficult to drive local success at scale with a one-size-fits-all approach. Here’s a list of four creative strategies (and associated tactics) that local stores can implement to boost their overall performance.

Street Fight Daily: Twitter Launches ‘Buy’ Button, AOL’s Armstrong Ready to Fight Ad Blocking

A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… Twitter Makes ‘Buy’ Button Widely Available (New York Times)… Tim Armstrong Says AOL Is in the ‘Best Position’ to Fight Ad Blocking (Adweek)… Sources: Jack Dorsey Expected to Be Named Permanent Twitter CEO (Recode)…