Cloud Summit: Cisco Ramps Up Its SaaS Solutions for SMBs

Giant enterprise tech firms like Cisco are well-equipped to provide SaaS services. But in selling to SMBs they have had to re-think the marketing approaches that have worked with larger customers.

ReachLocal CEO: Commerce Solutions Becoming Alternatives to Local Search

Whereas most companies have built either a consumer-brand or a back-end for merchants, the company has spun out a SaaS tool, ReachCommerce, from its branded ClubLocal platform. Street Fight recently caught up with Zorik Gordon, ReachLocal’s chief executive, to talk about the origins of the new project, the challenges with bring local services online, and the impact a shift from advertising to commerce might have on local search companies like Yelp…