News & Analysis

Street Fight Daily: 01.13.12

by David Hirschman Share this  
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A roundup of today’s big stories in hyperlocal media, technology, advertising and startups...

Urban Airship To Shutter SimpleGeo Services In March, With Factual Picking Up The Slack (TechCrunch)…

Rue La La Operator Lays Off 65 Workers, Plans to Shutter SmartBargains (Boston Globe)…

Why Foursquare Won’t Share Location Data With Google (FastCompany)…

Case Studies

Case Study: Chelsea Piers Goes Beyond Groupon

by Stephanie Miles Share this  
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Since 2009, the recreational complex Chelsea Piers in New York City has sold approximately 20,000 group coupons — until recently, all Groupons. But after a two-year exclusive came to an end with the deals giant in the spring, Chelsea Piers SVP in charge of marketing and sponsorships, Dana Thayer, began tracking other services, looking at verticals, price points, and what her competitors were doing…

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