How Multi-Location Brands Can Dominate Local SEO

There have never been more ways to find a Starbucks. You can go to the store locator on the website: chances are, it will be the mobile version, because that’s how local search happens more often than not. Or you could use the Google Maps, Apple Maps, Bing Maps, or HERE Maps apps. Or you could […]

Big Possibilities for Brands With New Facebook Targeting Tool

In October, Facebook launched a long awaited feature for many small business marketers: the ability to reach people nearby. Now big brands are finding ways to to leverage the new Facebook Local Awareness ads — and do so at scale…

MomentFeed Nabs $5.5M in Funding to Scale Social for Multi-location Brands

MomentFeed announced this morning that it has closed a $5.5 million Series A funding round led by Signia Venture Partners. Robert Blatt, who was quietly installed at MomentFeed’s new CEO earlier this year, told Street Fight that the new funding would go toward further scaling MomentFeed’s platform…

Street Fight’s 5 Most Popular Stories From the First Half of 2013

The first six months of 2013 has brought a whirlwind of developments in local, from massive fundraising to exciting new products, and of course a few stumbles. What have readers been most interested in to date? Innovation around point-of-sale systems has been hot-hot-hot. Social media strategies for brands and SMBs are also highly evolving and therefore closely read. And it’s hardly a surprise that readers glommed onto our look into where investment dollars may lie. Enjoy this look back at the stories you loved (or may have missed!)…

Local Search Is Becoming a Mobile Experience With a Social Layer

One of the more surprising revelations from a recent comScore study is that Facebook is now the #2 mobile app for local search, behind Google Maps. This puts it ahead of Mapquest, Bing, and Apple Maps. Yelp isn’t even in the top five. Are people really using Facebook for local search? This may seem counter-intuitive to some, but consider that Facebook is by far the most popular mobile app in the world…

Street Fight Daily: Location’s Dirty Secret, Yelp Explains Filter

A roundup of today’s big stories in hyperlocal content, commerce, and technology.The Dirty Little Secret About Location-Targeted Mobile Ads (Business Insider)… Yelp CEO Stoppelman Explains the Site’s Controversial ‘Review Filter’ (Screenwerk)… How to Make the Most of Mobile Local Search (Mashable)…