BUST: The Wrong Time for Rite Aid
Bankruptcies and store closings have hit the retail world hard this year. Bed Bath & Beyond was the most notable, and Christmas Tree Shops and Jenny Craig are among the other retail brands that closed doors in 2023. Rite Aid is the latest MULO (multi-location) brand to suffer the impact of retail shrinkage. Although the […]
These Retailers Are Using Mapping Tech to Change the Shopping Experience
Over the past few years, a number of national retailers have added mapping technology into their mobile apps. Even more retailers have given store associates handheld devices with integrated indoor location features, putting the answers to frequently asked questions—like where products are located and how to get to certain store departments—at their fingertips.
Even though location and mapping technology is embedded into many consumer-facing shopping apps, and it’s used by retailers to fuel both their marketing initiatives and back-end operations, publicly explained use cases from retail brands are rare. Here are five examples of how retailers are applying the technology and using mapping to fundamentally change the in-store shopping experience.