Liftoff Dating App Report Shows Cold Seasons’ User Behavior and Geographic Trends

For local marketers, dating apps are prized for their location-reliable data. In a report released last week by mobile app marketing and targeting company Liftoff, the best time to register a dating app user is in August.

Brands Aren’t Effectively Planning for Personalization and Segmentation Ahead of the Holidays

A report from B2C marketing and analytics company Zaius shows that many companies, though they claim to be spotlighting personalization and segmentation as a way to engage customers, are actually not capably following through.