razorfish | Street Fight

PODCAST: This Week in Location-Based Marketing — Razorfish, Square

Asif Khan

PODCAST: This Week in Location-Based Marketing — Razorfish, Square

In this week’s episode, hosts Rob Woodbridge and Asif Khan discuss whether consumers will buy toothpaste from a mobile ad; JCPenney’s bold cash register bet; and whether Square is actually worth $3.5 billion. Plus special guests Dave Fleet of Edelman and John McCauley from Maple Leaf Sports and Entertainment…

As Mobile Takes Off, Hyperlocal Evolves

Steven Jacobs

As Mobile Takes Off, Hyperlocal Evolves

As smartphone usage increases in the U.S, mobile is finally making the transition from perennial “future star” to emerging powerhouse. Street Fight checked-in at IAB’s Mobile Marketplace conference earlier this week to find out more about how hyperlocal will fit into the mobile equation. A lot of stats were thrown around to demonstrate mobiles massive growth but here are a few that stood out…