Ray Chang | Street Fight

Case Study: Finding an Easier Way to Accept Deal Bookings

Stephanie Miles

Case Study: Finding an Easier Way to Accept Deal Bookings

Ray Chang, the founder and CEO of The Motorsport Lab, was excited about the prospect of running his first Groupon offer in 2010. What he wasn’t expecting was the crush of phone calls that resulted. To help decrease the pressure on his staff, Chang started using Genbook to handle online reservations. Since then, he’s been able to run three subsequent deals without overburdening his employees…