7 Strategies SMBs Can Use to Promote Social Sharing

Rather than letting social sharing happen organically, local businesses are searching for ways to maximize the influence and generate more online buzz around their products and services. Here are seven strategies for how businesses can do just that…

10 Strategies for Choosing the Right Loyalty Incentives

Although there are no right and wrong answers when it comes to structuring rewards in a loyalty program, there are some overarching guidelines that merchants should follow to ensure their programs remain profitable. Here are 10 tips from experts in the space on how merchants can ensure they aren’t giving away too much (or too little) in their loyalty programs…

Case Study: Using a Card-Linked Loyalty Program to Gain Customer Insights

In an effort to separate her upscale resale boutique from competitors in the area, Karma Couture business manager Sarah Kirinsky has started working with vendors like Swipely, PunchTab, Constant Contact, and Perfect Audience. She uses the platforms to reward loyalty, host online giveaways, and retarget existing customers with email newsletters and exclusive offers…