So-called “smart” shelves are changing the way retailers interact with customers on the sales floor and offering added value to consumer-facing store apps. Here are five examples of smart shelving technologies being used by retailers right now.
Companies selling location and proximity data and services themselves concede that it’s a pretty small market, but that location data is an increasingly critical signal for a variety of marketing, operations, and product features well beyond mobile advertising.
As the proximity solutions industry undergoes rapid expansion, providers are changing up the technologies they rely on. Meanwhile, industries as varied as healthcare, marijuana, and aerospace defense manufacturing are finding new applications for proximity technology.
A spinoff company from a larger mothership might already have culture built in. At Conichiwa, a Berlin-based proximity agency and beacon company, that’s not quite what is happening.
JUICE Mobile will license Unacast’s beacon and proximity data for advertisers to use in attribution and retargeting campaigns. The partnership is one of the first that allows advertisers to use beacon and proximity data at scale in retargeting and attribution.