5 ‘Smart’ Shelf Solutions for Retailers

So-called “smart” shelves are changing the way retailers interact with customers on the sales floor and offering added value to consumer-facing store apps. Here are five examples of smart shelving technologies being used by retailers right now.

Taking the Pulse of the Location Data Ecosystem

Companies selling location and proximity data and services themselves concede that it’s a pretty small market, but that location data is an increasingly critical signal for a variety of marketing, operations, and product features well beyond mobile advertising.

Report: Proximity Solutions Industry Evolving Beyond Retail Marketing

As the proximity solutions industry undergoes rapid expansion, providers are changing up the technologies they rely on. Meanwhile, industries as varied as healthcare, marijuana, and aerospace defense manufacturing are finding new applications for proximity technology.

Street Culture: A Look at the Culture of a Team Within a Team at conichiwa

A spinoff company from a larger mothership might already have culture built in. At Conichiwa, a Berlin-based proximity agency and beacon company, that’s not quite what is happening.

Street Culture: inMarket Retains a ‘Startup Mentality’ as It Scales Up

“Startup culture doesn’t just mean a stocked kitchen with burritos in the freezer and tons of snacks in the kitchen, or jeans in the office,” says the company’s communications VP Dave Heinzinger. “It means everyone has the ability, from the CEO on down, to roll up their sleeves and really go to work on whatever needs to be done.”

Unacast, JUICE Mobile Partner to Provide Proximity Data at Scale

JUICE Mobile will license Unacast’s beacon and proximity data for advertisers to use in attribution and retargeting campaigns. The partnership is one of the first that allows advertisers to use beacon and proximity data at scale in retargeting and attribution.