Basis and Mediaocean Aim to Automate the Full Media Lifecycle
In an advertising ecosystem increasingly defined by fragmentation, operational complexity, and rising pressure for accountability, automation has moved from incremental improvement to strategic necessity. That shift is at the heart of a new integration partnership between Basis and Mediaocean, which together are seeking to automate the entire media lifecycle , from planning and activation through […]
Street Fight Daily: Apple Buys Hyperlocal Startups, Booze Brands Align With Taxi Apps
A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology.… Apple Acquired Mapping Firm BroadMap, Location-infused Evernote Competitor Catch (9to5 Mac)… Free Rides: Booze Brands Align With Transportation Apps (AdAge)… Foursquare’s New Money Means Facebook Isn’t Everything (Wired)…