What Content Marketers Can Expect in 2024
Productsup is a P2C (product-to-consumer) platform that processes the flow of content about more than two trillion items a month across upwards of 2,500 marketing and retail channels for enterprise customers around the world, including IKEA, ALDI, and Sephora. Its goal is to help companies overcome commerce complexity to deliver consistent product information and a […]
Has Covid Killed the Single-Day Sale?
Limited-time offers and one-day sales are a mainstay of the holiday shopping season. But this year is unlike any other, and retailers are taking a different approach.
With Covid-19 restrictions limiting the number of customers who can be inside a store at any given time, retailers are looking at extending the shopping season to accommodate socially distant crowds.
5 Ways to Improve the Customer Experience for Holiday Shoppers
The retail space starts to feel chaotic this time of year, with brands pulling out all the stops to win over holiday shoppers. Amidst all the talk of sales and discounts, retailers this year are looking at integrating new customer experience initiatives designed to bring in first-time shoppers and encourage long-time loyalists to spend even more than usual.
To learn even more about the customer experience strategies retailers are launching this year, we checked in with a few industry experts. Here are their thoughts on the best customer experience strategies retailers are trying out this holiday season.