At Mobile Innovation Summit a Focus on Customer Experience and Paths to Purchase

Total digital commerce has more than doubled in the last five years, it shows no signs of stopping, and brands must address customer experience on mobile if they intend to grow in coming years. That was one takeaway from the Mobile Innovation Summit event in Denver this week.

Street FIght Daily: Yelp Dismisses Google’s Local Content, Google Expands Wallet

A roundup of today’s big stories in hyperlocal content, commerce, and technology.Yelp Not Worried About Google’s “Struggling” Local Content Play (PandoDaily)… Google Wallet Expands To Mobile Web (TechCrunch)… Coupons Boost Starbucks (The Wall Street Journal)…