Pontiflex | Street Fight

5 Ways Small Businesses Can Grow Their Email Marketing Lists

Stephanie Miles

5 Ways Small Businesses Can Grow Their Email Marketing Lists

Many businesses struggle with finding ways to grow their email marketing lists, especially businesses that haven’t developed methods for acquiring their customers’ contact information during transactions that occur at the point of sale. Here are five tips from email marketing experts about how merchants can grow their marketing lists and deliver more effective email messages…

Report: 72% of SMBs Plan to Increase Mobile Spend in Next 12 Months

Steven Jacobs

Report: 72% of SMBs Plan to Increase Mobile Spend in Next 12 Months

Much of the survey reinforces what we already know – namely, that location targeting is a big value driver for SMBs and web sales models like cost-per-click and cost per impression will not fly in a mobile environment. The survey conducted by Borrell Associates on behalf of Pontiflex also found that 46% of SMBs would be interested in a self-serve option for mobile advertising, which is good sign for the entire local marketing space…

As Obama vs. Romney Heads to Homestretch, Campaigns Get Hyperlocal

Patrick Duprey

As Obama vs. Romney Heads to Homestretch, Campaigns Get Hyperlocal

With seven weeks remaining until Election Day, it’s seeming clear that the ballots of specific swing voters in specific neighborhoods in Florida, Ohio, Virginia and other battleground states could once again decide the presidency. Recent polls show the two candidates neck-and-neck in several states, and campaigns, super PACs and other interest groups are employing geographically targeted political ad platforms more than ever…

New Pontiflex Tool Uses Social Content to Generate Email Follow-Ups for SMBs

Steven Jacobs

New Pontiflex Tool Uses Social Content to Generate Email Follow-Ups for SMBs

Mobile advertising company Pontiflex has launched a new Social FollowUp tool aimed at helping small businesses engage with new leads generated through its AdLeads platform. Social FollowUp pings newly acquired consumers with an auto-generated email that pulls recent content from a business’ existing social media accounts…

Study: Political Campaigns Using Mobile Ads for Hyperlocal Targeting

Steven Jacobs

Study: Political Campaigns Using Mobile Ads for Hyperlocal Targeting

Using hyperlocal-targeted mobile signup ads — interactive in-app ads that allow users to submit basic contact information — marketers are paying on average $0.85 -$1.00 per user signup across all swing states, and $1.33-$1.45 across key battleground states like Wisconsin, Iowa, Indiana, Colorado, Missouri, Michigan, Ohio and Florida, according to a study released yesterday by mobile ad platform Pontiflex.

Street Fight Daily: Google Offers Goes for Loyalty, Groupon Hiring Engineers

David Hirschman

Street Fight Daily: Google Offers Goes for Loyalty, Groupon Hiring Engineers

A roundup of today’s big stories in hyperlocal media, technology, advertising and startups...

Google Closing the Loop With New ‘Offer Rewards’ Program (Marketing Land)…

Groupon Is Hiring an Army of Engineers in Silicon Valley (Business Insider)…

Behind the Slowdown in Local Advertising (Media Life)…