Foursquare’s Rosenblatt: ‘Location Is the Atomic Unit of Mobile’

Foursquare has gone from check-in darling to an under-recognized data powerhouse. But in that transition, it’s more successful than ever. And its primary emphasis has remained the entire time: real-world consumer behavior. Meanwhile, the ad industry’s hunger for location data grows.

LBMA Podcast: SideSwipe’s Gestures, TomTom Opens Up

On the show: FritoLays hands out samples in bus shelters; Pinpoint offers location-based audio game; Geofeedia and Adnear raise; TomTom opens up; Chico‚Äôs embraces RFID; Loopd brings beacons to conferences. Plus, what happened to Hailo and why RFID in a world of beacons…