Voice Search Profoundly Changes the Way Consumers Interact on Mobile

Sponsoered content: Business listings are an important part of voice searches, particularly when “near me” searches are involved. Localized searches may see an even more rapid shift to voice than other searches, based on consumers’ increasing comfort with using hands-free devices in the car or when their eyes are otherwise occupied while outside the home.

Sponsored Post: Ad Phrasing — Wording a PPC Ad for Best Performance

This post is sponsored by Soleo. Few marketers understand how ad phrasing and keyword specificity influence conversions. Thirty-nine percent of consumers say they “always” or “frequently” call a business when they are looking to make a purchase or a transaction…

Street Fight Daily: Google’s New Call Unit, Main Street Hub Raises $20M

A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology…Pay-Per-Call: Google Introduces “Call-Only” AdWords Units (Local Search Insider)… Main Street Hub Lands $20M To Bring Social Media Marketing To Small Business (TechCrunch)… Digital First — What Then? (Medium)…

4 Strategies to Increase Pay-Per-Call ROI for SMBs

Phone leads are inarguably effective. Nearly one in five incoming calls are what SMBs consider “quality leads,” a figure that beats those leads coming from email, online forms, Facebook, and even in-store visits…