How Merchants Can Use Reviews to Influence Sales

When local merchants turn online reviews into marketing collateral, posted on their websites, social media, or in print, they’re likely to encourage other positive reviews and also influence sales. Here are five examples of ways that merchants can leverage these reviews.

Online Reviews Providing Insights That Help Brands Compete

The evidence is in. Reviews on social media have a material impact on the capital investments made by nationwide brands. The key is strength in numbers: A national brand will be more likely to have the critical mass of reviews required in order to move beyond anecdotal evidence and glean statistically significant results.

Case Study: Managing Online Reputation in a Healthcare Setting

As the healthcare industry evolves, it’s becoming increasingly common for physicians to utilize hyperlocal tools for both patient acquisition and retention. As the public relations director at Nova Medical Group, one of the largest integrative primary care practices in Northern Virginia, Melanie Schmidt is responsible for spearheading the group’s digital marketing initiatives. She works with hyperlocal vendors like Demandforce, CriticMania, and Binary Fountain on patient acquisition and retention efforts…