Openings and New Hires at Okanjo, Factual, Bing Maps

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Every two weeks, Geoff Michener covers some of the latest job changes taking place in this dynamic industry. This week’s edition includes moves and new openings at Pandora, LotLinx, and Kobe Digital.

Why Local News Sponsorships Are More Relevant than Ever

Lee Enterprises and Okanjo Team Up to Match Ads to News ‘Sentiment’

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Up until now, most digital ad targeting has focused on marrying the right ad with the individual user. But that kind of targeting can be hit or miss. This new partnership will try and connect the right kind of ad messages to the right editorial content across Lee’s 20 million monthly visitors.