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6 Tools Restaurants Can Use for Better Guest Intelligence

Stephanie Miles

6 Tools Restaurants Can Use for Better Guest Intelligence

By the time a guest walks through the front doors at Ping Pong Dim Sum in Washington D.C., marketing manager Myca Ferrer can already be fairly certain what he or she will order. Ferrer isn’t psychic, but he is using a guest intelligence platform to gain a deeper understanding of his most frequent customers. By tracking preferences and payment histories, Ping Pong Dim Sum is better able to offer VIP service to its most loyal diners…