Street Fight Daily: Life After Patch, What Really Happened at LivingSocial?

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A roundup of today’s big stories in hyperlocal content, commerce, and technology.Life After Patch.com: A Newspaper Editor Returns To Newsprint (The Awl)… What Really Happened at LivingSocial? (Fortune)… The Newsonomics of The Boston Globe Sale (Nieman Journalism Lab)…

Euclid Raises $17 Million to Deepen Analytics for Brick-and-Mortars

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Netscape founder Marc Andreessen may think retail’s demise is inevitable, but Benchmark Capital has just made a big bet on its future. The venture firm has led a $17.3 million series B round in Euclid, a startup that uses wi-fi analytics to provide brick-and-mortar retailers with web-like reporting on in-store traffic…

In an Effort to Woo Brands, Verve Mobile Launches Audience Solution

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The targeting tool allows advertisers to use location data to reach specific audiences – say, middle-aged moms or travelers – with a higher-funnel branding message, rather than the lower funnel “call-to-location” messaging endemic of traditional geo-fencing campaigns.

Street Fight Daily: Square Puts ‘Business in a Box,’ Google Opens Glass

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A roundup of today’s big stories in hyperlocal content, commerce, and technology.Square’s ‘Business in a Box’ Offers a Digital Register for $300 (Wall Street Journal)… Google Will Offer Its Glasses to Select Few (New York Times)… Patch Reportedly Cuts Editors in Lead Up to Pivot (Business Insider)…

After Harrowing Ride, LivingSocial Raises $110 Million to Press On

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In a memo to employees on Wednesday, CEO Tim O’Shaughnessy said the company raised a new round of funding from “existing investors.” O’Shaughnessy did not say whether Amazon, which wrote down its $175 million investment in the company in Q3, had invested in the latest round…

Street Fight Daily: Location’s Dirty Secret, Yelp Explains Filter

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A roundup of today’s big stories in hyperlocal content, commerce, and technology.The Dirty Little Secret About Location-Targeted Mobile Ads (Business Insider)… Yelp CEO Stoppelman Explains the Site’s Controversial ‘Review Filter’ (Screenwerk)… How to Make the Most of Mobile Local Search (Mashable)…

Street Fight Daily: Angie’s List Worth $1 Billion, Tiger Global Bets on Groupon

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A roundup of today’s big stories in hyperlocal content, commerce, and technology.Angie’s List Worth Nearly $1 Billion as Shares Soar 25 Percent (Bloomberg)… Tiger Global Fourth-Biggest Groupon Holder After Shares (Bloomberg)… Ratings and Reviews – Your Largest Local Opportunity, Missed (ClickZ)…

Street Fight Daily: Groupon Surges, Square Avoids Sales Hires

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A roundup of today’s big stories in hyperlocal content, commerce, and technology.Groupon Surges on Expected E-Commerce Expansion (Bloomberg)… Square Is Avoiding Hiring Salespeople (Business Insider)… QuickBooks Online For iPad Isn’t A Boring Accounting App – It’s A Simple CRM (TechCrunch)…

Street Fight Daily: NextDoor Funding, Yahoo Looks to Local Discovery

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A roundup of today’s big stories in hyperlocal content, commerce, and technology.Neighborhood Network Nextdoor Raises $21.6 Million (Reuters)… With New Alike Mobile App Acquisition, Yahoo Pushes Into Local Discovery (AllThingsD)… Verve Mobile Raises $14M, Invests In Location-Based Tech (Media Post)…

Street Fight Daily: Groupon Acquires MashLogic, EveryBlock Could Be Sold

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A roundup of today’s big stories in hyperlocal content, commerce, and technology.Groupon Acqui-Hires MashLogic, Will Shutter Britely Plugin This weekend (PandoDaily)… EveryBlock Could Still Be Sold, Says Schiller, After Abrupt Closing of Hyperlocal Pioneer (Poynter)… After Acquiring 15 Groupon Clones, CrowdSavings Finds a Buyer for Itself (AllThingsD)…

Tagwhat Expands to Aggregate Offers by Location

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Tagwhat, the maker of an app that focuses on location-based content (from articles to video and audio about a given place), recently announced its entry into the business end of location services with new features that help users find offers from nearby merchants. The service now will pull time- and place-sensitive deals directly from Facebook (and other social networks), displaying them next to to the place-related content already provided users…

Street Fight Daily: Stoppelman Makes a Buck, Local’s Top Ten

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A roundup of today’s big stories in hyperlocal content, commerce, and technology.Yelp CEO Takes $1 Salary (CNET)… The World’s Top 10 Most Innovative Companies in Local (TechCrunch)… Why Daily Deals Aren’t All Bad (No, Really)  (PandoDaily)…

Patch Misses 2012 Revenue Target

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AOL’s network of hyperlocal sites missed the $40 million to $50 million revenue target that the company had set for last year, a miss that CEO Tim Armstrong attributed to disruption from superstorm Sandy in the fourth quarter during a Friday earnings call. The company remains committed to achieving run-rate profitability for Patch by the end of this year…

Study: 14.7 Million People Engaged ‘Locally’ with Retail Brands in Q4

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A new report by the Location-Based Marketing Association and local analytics company Venuelabs looks at the amount and quality of “local” consumer interactions. As local activities like reviewing, checking in, or posting a photo become ubiquitous across platforms, the volume of location-specific (versus brand-specific) digital engagement with brick-and-mortar businesses has exploded…

Street Fight Daily: Aol Under Armstrong, Big Moves in Online Delivery

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A roundup of today’s big stories in hyperlocal content, commerce, and technology.At AOL Under Tim Armstrong, the Only Constant Is Change (AdAge)… Made To Order: Big Moves In Online Food Delivery (ReadWrite)… Report: Geo-Aware, Geofenced Ads Outperform Other LoMo Targeting (Screenwerk)…

Yelp Hits 100 Million Uniques as Users Shift to Mobile

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Yelp reported mixed earnings on Wednesday as wider than expected losses tempered strong revenue growth in the fourth quarter. The reviews site brought in $41.2 million during the quarter, taking its annual revenue to $137.6 million for 2012. The overwhelming majority of its revenue growth came on the backs of local advertisers as brand spending remained flat…

Channeling Starbucks, FiveStars Seeks Loyalty in the Form of a Gift Card

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The Mountain View, Calif., company is launching a new gift card product aimed at helping businesses transform new customers into returning customers through its POS-integrated loyalty platform. The company has piloted a co-branded gift card with a handful of small retail chains since December, and plans to open the feature to its smaller merchants with the release…

Street Fight Daily: Gannett Paywall Pays Off, AOL Sunsets Hipster.com

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A roundup of today’s big stories in hyperlocal content, commerce, and technology.The Case for Paywalls: Gannett Gains While Digital First Experiments (Poynter)… More Change At AOL: Photosharing App Hipster.com Is Shutting Down (TechCrunch)… PayPal Destroys Google Wallet, MasterCard, Square, and Visa in Digital Wallet Study (VentureBeat)…

Discussion of Local Marketing Emphasizes the Essential Role of Data

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In a webinar on Tuesday YP’s Sanjay Sood and Andrew Shotland of LocalSEOGuide talked about the evolving local data ecosystem as well as the growing opportunities for marketers to leverage these new datasets to buttress existing local marketing efforts…

Street Fight Daily: ‘Find My Friends’ on Facebook, DFM Considers Paywall

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A roundup of today’s big stories in hyperlocal content, commerce, and technology.Facebook Is Said to Create Mobile Location-Tracking App (Bloomberg)… Digital First Media is Working on Paywalls, Even Though It Really Doesn’t Want To (PaidContent)… Will “Stalking Apps” Be Stopped? (Time)…