New Hires at Nextdoor, Airbnb, Applift

Every two or three weeks, guest columnist Geoff Michener rounds up some of the latest hires in local and digital marketing. This week’s roundup also includes new hires at TapClicks, Affinio, Tealium, Vistar Media, and Motista.

Motista Report Indicates What Brands Can Do to Spark Emotional Engagement

The report’s results suggest that brands seeking a strong emotional bond with customers today must offer consistent experiences across a variety of channels and specifically seek out emotional connections through distinct strategies tailored to that purpose.

Street Fight Daily: The (Walmart) Empire Strikes Back, How Brands Forge Emotional Connections

TODAY IN LOCAL & DIGITAL MARKETING… Inside Walmart’s Rise as a Legitimate E-Commerce Player… Motista Report Indicates What Brands Can Do to Spark Emotional Engagement… Did Ad Blocking Just Flip from Protection Racket to Mobile Marketing Savior…

Openings and New Hires at Verve, Yelp, Star Tribune

Every few weeks, Geoff Michener takes stock of some of the latest hires and openings in hyperlocal marketing, tech, and media. This edition includes openings and new hires at Digital Remedy, Shoptiques, adMarketplace, and Motista.