6 Tools to Merchants Can Use to Quantify the Impact of In-Store Events

Being able to attribute offline marketing to in-store sales closes the loop for retail marketers and generates a better understanding of how various factors can impact sales.

Street Fight Daily: Twitter Tests Local Discovery, Bing Aggregates Deals (Again)

A roundup of today’s big stories in hyperlocal content, commerce, and technology.Twitter Testing New Local Discovery Features — And It’s About Time (AllThingsD)… Microsoft Quietly Shuts Down Bing Deals, Launches Bing Offers As A Replacement (TechCrunch)… Belly Dance: Can Lightbank and Chicago’s Hot New Company Avoid Groupon’s Missteps? (PandoDaily)…