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How Merchants Can Create a Comprehensive Strategy for Mobile

Stephanie Miles

How Merchants Can Create a Comprehensive Strategy for Mobile

Building a mobile-optimized website is certainly a starting point, but it’s far from the last step a local merchant needs to take when developing a comprehensive mobile strategy. Although small business owners tend to be more interested in mobile than outsiders give them credit for, it’s the process of combining those solutions to create a comprehensive strategy that trips many merchants up. Here are six tips for local merchants who are interested in putting together mobile strategies for their businesses…

7 Strategies for Creating Effective Mobile Websites

Stephanie Miles

7 Strategies for Creating Effective Mobile Websites

Savvy marketers are ramping up their mobile offerings in an effort to generate attention from the 51% of consumers who say they’re more likely to purchase from retailers with mobile-specific sites. There are some basic principles that marketers large and small can follow to ensure their mobile sites generate the greatest ROI possible. Here are seven tips from experts in the mobile marketing industry about what small business owners should keep in mind.

7 Platforms Local Merchants Can Use to Build Mobile Websites

Stephanie Miles

7 Platforms Local Merchants Can Use to Build Mobile Websites

Fifty-four percent of smartphone users now use their phones to “pre-shop” before arriving at stores, and 51% of consumers are more likely to make purchases from retailers with mobile sites. Despite this, only 4.8% of retailers in the U.S. currently have mobile websites. In response, a number of hyperlocal companies have stepped up with platforms that SMBs can use to easily create mobile-optimized sites. Here are seven of them…