Get in the Game: Jeff Daniels of Mobivity Talks Mobile Gaming

Get in the Game: Jeff Michaels of Mobivity Talks Mobile Gaming

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Mobivity is a provider of technology connecting mobile gaming audiences to real-world brands and products. While mobile gaming includes casual games (like Solitaire, Candy Crush, etc.), gamification traditionally means turning regular tasks into games to increase fun and enjoyment. Mobile gaming (Mobivity’s focus)  has become an effective tool for customer acquisition and engagement. MULO (multi-location) […]

The Gift of Attention: Mobile Gaming Influence on Holiday Advertising

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If advertisers looked inside their ad budget stockings this holiday season, they’d find that Santa left a prime opportunity to capture the attention of their target audiences through mobile gaming. US consumers spend more daily time on mobile games (28 minutes) than any major social network. Overall, people spend about 11% of their mobile time […]

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GumGum Helps Marketers Reach Gamers with Intrinsic In-Game Ads

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A new partnership between the contextual-first digital ad platform GumGum and Frameplay, a company that enables intrinsic in-game advertising, could give multi-location brands a way to reach gamers in select markets while also enhancing the playing experience for those seeking more in-game rewards.

6 Ways That Local Merchants Are Using Pokémon Go to Drive Business

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With interest in the augmented reality game reaching a fever pitch this week, savvy local merchants and national retailers are using social media and targeted rewards to lure in Pokémon Go players and turn them into paying customers. Here are six examples of ways that merchants are doing that right now.