Moasis Global | Street Fight

8 Tools For the In-Store Delivery of Mobile Coupons

Stephanie Miles

8 Tools For the In-Store Delivery of Mobile Coupons

Sixty-three percent of shoppers say they would be more likely to make a purchase if they received a coupon during their shopping experience. Still, only 27% of companies have plans to implement location-based marketing in 2013. Here are eight straightforward tools that retailers can use to satisfy consumer demand and drum up additional sales with the delivery of mobile coupons…

Aligning Creative and Location to Make Better Mobile Ads

Ryan Golden

Aligning Creative and Location to Make Better Mobile Ads

The ability to break creative down to where the consumer is interacting with location is already emerging as the next big trend for mobile marketing. Hand selecting where you want your creative to reach your customer makes a lot of sense — and the more you make it common practice, the more successful your mobile marketing efforts will be…

With Moasis, Advertisers Can Bid on Mobile Users By Location

Noah Davis

With Moasis, Advertisers Can Bid on Mobile Users By Location

Moasis lays a grid over an area, and allows advertisers can pick pieces of the grid, based on location or more complex definitions like type of business, local events, or behavioral aspects. Then, the system assigns a winner. Says CEO Ryan Golden: “It’s like Google Adwords. But instead of bidding for keywords, you’re bidding for piece of land.”