Miso | Street Fight

New Hyperlocal Opportunities as TV Goes Social and Mobile

Asif Khan

New Hyperlocal Opportunities as TV Goes Social and Mobile

Looking at the role location plays in TV leads us to two key areas of opportunity. The first is the collection of location data from Twitter and other social TV platforms enabling networks to identify high and low geographic engagement regions. The second is the relationship between the viewers’ physical location and the presentation of offers/deals by brands…