How to Track Mobile OOH Advertising: An Interview with Jonathan Frangakis

How to Track Mobile OOH Advertising: An Interview with Jonathan Frangakis

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Jonathan Frangakis has been a champion of out-of-home / OOH advertising for years. He and his brother Gabe founded an OOH analytics platform called Mira in 2014. Mira was acquired by Reveal Mobile, where he serves as its Chief Commercial Officer.  He gave us insights into the next wave of moving OOH advertising (as in […]

Reveal Mobile Acquires OOH Location Intelligence Startup Mira

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The acquisition creates what Reveal describes as the first ad tech SaaS platform to provide attribution reports for online-to-offline, offline-to-online, and offline-to-offline marketing campaigns. The company will be bringing Mira’s entire team onboard.