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With Perfect Information, Does ‘Awareness’ Becomes Obsolete?

Steven Jacobs

With Perfect Information, Does ‘Awareness’ Becomes Obsolete?

In a world in which information is finite and often inaccessible, the ability for a business to be top of mind — to carve out a little spot in a consumer’s memory — was a powerful competitive advantage, and one that drove the way businesses sold goods and services to local consumers. But thanks to the rapid adoptions of mobile devices by consumers and the emergence of inexpensive cloud-based operations software, that’s changing…

Centzy Brings Rich Content to the World Beyond Restaurants

Max Antonucci

Centzy Brings Rich Content to the World Beyond Restaurants

Consumers are looking to the web to make decisions about nearby services, but the data is often incomplete or absent entirely. A number of companies have emerged to solve the problem, but with only 10% of business posting information online, it’s still a pain point for consumers. One of the newer plays is Centzy, a year-old startup that is looking to bring business’ pricing and store hours online via a self-built crowdsourcing platform….

5 Platforms Local Retailers Can Use to Connect With Online Shoppers

Stephanie Miles

5 Platforms Local Retailers Can Use to Connect With Online Shoppers

Merchants with physical outposts are increasingly relying on hyperlocal solutions as a way to connect with consumers who prefer shopping online. These platforms give retailers a way to put their products in front of local shoppers, without actually requiring them to set up an online store or negotiate the logistics of shipping and delivery. Here are five platforms that merchants can use to get the job done…

Street Fight Daily: The Gap Geo-Fences, Loopt Sells, Gowalla Shutters

The Editors

Street Fight Daily: The Gap Geo-Fences, Loopt Sells, Gowalla Shutters

A roundup of today’s big stories in hyperlocal media, technology, advertising and startups...

Gap Campaign Rethinks Old-School Bus Station Ads (TechCrunch)…

Loopt Sale Shows Future of Location Is Commerce (GigaOm)…

Foursquare Nears 20 Million Users And Crowley Talks About His Co-founder’s Recent Departure (Business Insider)…