The Fallacy of Google’s “Micro-Moment” Positioning

“I see the customer journey as the customer journey wherever it leads,” Mike Blumenthal tells David Mihm. “I see Google’s efforts to oversimplify it into discrete points in time as a gross form of reductionism that doesn’t help us understand that journey better. “

Why 2017 Will Be the Year of the ‘Micro Moment’

A micro moment is the point at which a consumer searches for nearby information, for things to do, buy, or learn in real-time. Essentially, it’s a description of a new consumer mindset: one that has switched from regularity to spontaneity in shopping and learning habits, due to ubiquity of smartphones.

Brands, Meet the Data Amplifiers

Data amplifiers distribute and publish your data to a broader audience than you could ever do on your own — what I call the “network effect.” Your brand becomes more visible because your business data becomes more open and accessible to the influencers who are in a position to help customers find your business.