When we first launched Street Fight in April of 2011, we saw a lot of energy coming together around consumer targeting by location, and over he past two years we’ve seen many companies in the hyperlocal space really starting to gain traction. We’ve really enjoyed the ride so far and we look forward to bringing you even more of the latest news, research and community around hyperlocal business in the coming years…
Michael Boland is a guest author. To submit a guest post, go here.
In the location wars of the past two years, one of the battle cries has been the need to continually innovate “beyond the check-in” — building things on top of the core check-in function, driven by evolving device capability and user demand (or boredom).
At least week’s Where 2.0 conference in Santa Clara, California, Foursquare co-founder Dennis Crowley talked about how the check-in grows up even as it stays focused on “the relationship between people and places.”..